GWiB’s Book Club
For May's book club we are going to be talking about building a brand in business. Judging by the book overview, we're also going to be indulging in lots of cake-related puns. Let's see what this cupcake brand can teach us!
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Sweet Success: A Simple Recipe to Turn your Passion into Profit
by Candace Nelson
For the first time ever, founder of Sprinkles cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there’s no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Readers will learn how to:
Obtain the key ingredients to any successful business
Craft the mindset of an entrepreneur
Learn the secret recipe for packaging a product for profit
Turn kitchen experiments into top-selling products
Cultivate a community of brand evangelists
Step into a personal brand to amplify the business
Know where to put marketing dollars most effectively
And much more.
In a time of unprecedented disruption and innovation, people are rethinking career and professional purpose. It’s never been a better time to start a business. Sweet Success dispels the myth that entrepreneurship is reserved for an elite few and is a must-read for anyone with a passion needing a place to start or a push along the way.
At a career crossroads, instead of going to business school like her peers, Candace Nelson reflected on what she really wanted to do—and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world’s first cupcake bakery. Today, Sprinkles Cupcakes and its Cupcake ATMs have become a globally recognized brand, celebration mainstay and inspiration for entrepreneurs everywhere.
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What is the GWiB’s Book Club?
GWiB’s Book Club helps you explore new perspectives. It is a great place for book lovers and those wanting to grow their knowledge and understanding of diverse topics. We meet for an hour every four to six weeks to discuss a specific non-fiction book. The books chosen are generally about personal or professional development. If you don’t have a chance to read the book, no problem. You can join us and listen in!
If you want to explore personal and business development more deeply while spending quality time with like-minded women, the GWiB Book Club is the place for you!
Questions? Or would you like to propose a book for a future Book Club meeting? Please contact GWiB’s Book Worm Georgina Miller!
GWiB's Book Club Hosts:
Georgina Miller
Owner of Crabapple Communications
Amity Moore
Founder and President of Moore Words Inc.
***NOTE***
GWiB’s Book Club is open to all GWiB Members. We want potential new members to check out our events before committing, so we invite you to attend two events (Book Club, Happy Hour or Table Talks) free of charge. After that, please become a member or pay the small drop in fee of $10/event - click one of the buttons below.